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Making digital commerce trustworthy through blockchain, AI, and you

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To empower people and end counterfeiting on E-commerce, we will involve everyone on the internet and combine the strength of blockchain and AI to create trust in online shopping.

simplyBrand Ecosystem

Combining the power of blockchain, AI, and crowdsourcing to end online counterfeiting once and for all.

AI Technology & Machine Learning

With simplyBrand's established AI and machine learning technology, our platform will effectively acquire new data and verify counterfeit product information, resulting in a more efficient way to fight counterfeits online.

Blockchain Technology

Leveraging the immutable and distributed features of blockchain technology, simplyBrand will publish the blacklist on the blockchain and effectively reduce the actions of counterfeit retailers by increasing their cost of business and creating new barriers to their continued operations.

Solution

Framework

Brands will use the simplyBrand platform to request brand-protection services.
Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.
The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product.
The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.

Process Flow 1

Identification

E-commerce platforms will be scanned constantly for product data to create an ever-expanding database with millions of product profiles.

Process Flow 2

Verification

The data will be analyzed using AI, Natural Language Processing, semantic analysis, image recognition technology and Human layer to verify whether a given product is genuine or counterfeit.

Process Flow 3

Enforcement

After a product is determined to be a counterfeit, Third-party will be able to access the product information, remove offending product pages and report the status of their work to the platform and claim their rewards.

Solution

SBA Token

Human layer will receive tokens as rewards and can either use them to purchase brand privileged items on simplyBrand platform or sell them on exchange.
Brands can buy tokens from exchange, and purchase brand-protection services on simplyBrand platform.

Possible lost Revenue
-$0
Proof of Concept 1

Impact Calculator

The simplyBrand ecosystem helps brands to measure the possible loss of revenue on online marketplaces.
The system will work to provide transparency within e-commerce to allow brands to further their understanding of the extent of counterfeiting and how to end the problem.

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¥ 660.00
Counterfeit Possibility
45.5%Caution
¥ 770.00
Counterfeit Possibility
~%
Proof of Concept 2

Counterfeit Risk Detector

With the counterfeit risk detector, anyone can easily submit a product URL and the simplyBrand platform will evaluate the risk of it being counterfeit through a percentage score.

Dapp MVP

Contribute with ease and fun

Anyone can become an anti-counterfeiting expert through the simplyBrand Dapp by allowing you to contribute to your favorite brand, earn tokens and exclusive products.
It's easy to sign up and start your anti-counterfeiting journey while earning SBA tokens. Each brand will provide special products or services as rewards which can be exchanged for SBA tokens in the Dapp.

Token Info

NameSBA
TypeERC-20
Price1 ETH = 4,000 SBA
Hard cap40,000 ETH
Soft cap4,000 ETH

Token sale plan

Presale start from Jan.10 till sold out or Mar.23
Public sale schedule : TBD
Token listing date Mar.31 on COBINHOOD

Fund allocation

Roadmap

2013/05

simplyBrand started to provide big data and AI solution for brands

2017/10

Anticipated anti-counterfeit demand from existing customers, received RFP

2018/05

Kickoff simplyBrand.io blockchain solution project with marketplace verification MVP

2018/10

Crowdsourcing MVP

2018/11

PoC1 Impact Calculator

2018/12

PoC2 Counterfeit Risk Detector

2019/04

SaaS application for Brands and Blacklist on Blockchain release

2019/07

SaaS application for Enforcement Agencies online

2019/11

Verification - Crowdsourcing online

2020/02

Integrates 3rd parties application online

Team

Kaufman Chang

Founder/CEO

Ronnie Ng

Co-Founder/CMO

StephenLeong

CFO

Frank Shi

Technical Director

Aleen Zhang

Product Director

Ada Yao

Research Director

Rita Yang

Head of Business Development

Hsin-Chi Tsao

Design Director

Oleksandra Zavertailo

Community Manager

Thibault Laville

Marketing Manager

Advisors

Aileen Ku

Head of Growth, RTBAsia

John Henry Clippinger

Research Scientist, MIT Media Lab

Pierre-Jean Hanard

Entrepreneur in residence, Citi Ventures

Terence Yeung

CFO of MoneySQ

David Hong

Senior Foreign Legal Counsel, King & Wood Mallesons

Popo Chen

Co-Founder, 17 Media / COBINHOOD / DEXON

Partners

Tech Partner

Launched in 2017, COBINHOOD is a next-generation cryptocurrency service platform. COBINHOOD is home to the world’s first zero-fee, high-frequency cryptocurrency trading platform.
COBINHOOD believes the evolution of blockchain technology and a decentralized financial landscape will transform global capital markets and business organizations with long-lasting impact.
We offer innovative ICO services, including private placement, marketing, smart contract code review, and token listing. Shortly after its launch, American company 5 Miles successfully raised up to 84,000 Ethers by ICO with the help of our underwriting services. Today, COBINHOOD continuous to provide premium services for various ICO projects across the globe.

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